Describe yourself in 3 words
Loyal, Thorough, and Balanced.
What is Business Building Mom’s purpose?
The purpose of Business Building Mom is to spotlight resources and tools that are useful when building a business out of one’s home, share experiences, network, all between peanut butter sandwiches and loads of laundry!
I work to assist other Mompreneurs to cut through the noise of all the resources, opinions and trainings out there by sharing tools that I have personally found to be helpful. I’m a bit of a course junkie and have fallen into the “shiny object” trap in the past, where I see the latest and greatest training out there and eagerly sign up, only to realize that it wasn’t all that I thought it would be. I’m sure several of us have been down that road before!
There are so many different resources out there offered by business “unicorns” that were able to build fast, were first on a platform, or had a lot to invest in systems from the start. I am not a business unicorn. I am a mom, living in the Midwest with her two sons and husband, trying to build a legacy for her family, and pour into her family while replenishing her own cup. If you can relate to that, grab a warm drink and settle in!
Recently, the Business Building Mom fan page has evolved into an empowerment page as well, where people can check in and get inspiration. If other moms stop by the page, I’d like them to know that in the online world of today, the opportunity to build upon dreams and find business success is possible!
What is the current business that you are building, and what businesses have you built in the past? What are two lessons you’ve learned from creating your own businesses as a mother?
In 2015, I decided to finally scratch the “itch”- I had to do something for myself and I began the process of becoming certified as a Women’s Wellness Educator. I love to teach others. It’s a passion of mine and it never feels like work. I also knew I wanted to help other moms stay healthy, so they can have strength to care for their families. During the certification process, I began laying the foundation for an educational business and that’s when “The Heart of Her” blog was born at tanyacoraci.com.
I also picked up a network marketing business along the way, promoting doTERRA essential oils, as they complement my larger offering. Deciding to jump into the network marketing world was a little daunting at first, but I’m so thankful I did. It’s given me yet another group of strong women to link arms with and learn how to become better.
I’ve become a better leader, a better business builder, a better educator. I have been pleasantly surprised by the success and growth it has brought me.
I’ve learned a lot while doing this as a mom. I’d had the desire to start something of my own for a while, but set it aside until my two boys were both in school full time. When my youngest started Kindergarten, I dove in.
When you’re building a business, there is always – ALWAYS – something you could be doing.
So the first thing I learned was to set boundaries with my time. Even if that meant my business would grow at a slower rate. It is more important for me to spend time in the evenings with my family, than working on the business, and most nights I do just that.
It’s also reinforced for me that comparing your success to that of others is downright unhealthy. Moms compare themselves to each other so much already, and it steals joy away from successes that we have. Don’t do the same in your business. Know that your journey is exactly what it is supposed to be.
On your blog The Heart of Her you discuss how you do NOT do drama. How can a mother eliminate drama from her life? How harmful is drama to a business?
I’ve found success in eliminating drama in my life by using the following strategies:
- First, if someone brings drama to you, remove yourself from the situation or conversation.
- If that’s not an option, try to look at things objectively and (this is a big one) try not to take anything personally. Be secure in who you are so that the actions or opinions of others don’t affect you. That is on them. That is their reality and the quicker you realize that drama won’t fix anything, the better.
- Avoiding overwhelm and continuing to educate oneself can also be beneficial. As Maya Angelou said, “When you know better, you do better.”
Drama can be harmful in a business because it can prevent you from getting to the heart of an issue. It promotes feelings of unrest and dissatisfaction instead of allowing the parties involved to find a solution. It promotes miscommunication, and that can be detrimental to a business.
The Wellgrounded Life Certification Program for Women’s Wellness Educators looks like it was a big part of your 2015 and 2016. Can you share some of the tips you learned from that program? How important is it for mothers’ to continue to pursue their own education?
This program was certainly a haven for me to learn more about my body and my health. There were two main concepts that flowed throughout the program that I’d love to share with Uplifting Anchor readers.
- First, a calm mind is the most important piece of health a person can have. Our thoughts and emotions can cause chemical reactions within our bodies that can keep us in an unwell state.
Therefore it won’t matter how healthy we eat, or how much we exercise if we don’t have a balanced and calm mind. It’s the foundation on which all other health pillars are placed.
Further, we’re often told that we need to “calm down” when in fact we need to “calm up” in order for stress to go down. For a free “Chaos to Calm” webinar recording, click here.
- The second concept is the idea of making small shifts in our routines that add up over time, instead of attempting an overnight dramatic change to our lifestyle. In most cases that only sets you up for failure. (See “Baby Steps” for more on this strategy.)
There is an article on The Heart of Her where you discuss false carbs and then ask readers “What crutches are you using?” Whilst that originally applied to nutrition, it seems to apply nicely to moms entering a business venture. How can mothers identify their “crutches” and move forward in their business?
You must identify your fears. They are the number one thing that can prevent you from moving forward in your business.
Are you a perfectionist who is scared of creating a website that doesn’t look perfect right out of the gate? Are you scared to fail? Are you afraid of what people will think? Scared that you won’t be taken seriously? Do you doubt that you are qualified enough to be offering your product or service to others as a business?
We can lean on these beliefs and fears, and they act as crutches that become part of our internal narrative, paralyzing us and our businesses. Overcoming your fears is internal work that must be done in order to reach your full business potential.
Everything else (online tools, budgets, time restrictions, etc.) are external and have external solutions. But fear is an invisible culprit who holds us back from within.
You have also stated you are an optimist, but even the most positive people can get down sometimes. What do you do to keep your spirits up? How do you hit the recharge button?
Yes, there are times when I need to recharge! I enjoy diffusing uplifting essential oils in my home and office to keep my spirits up, especially in the winter months when it’s very gray in Michigan and the sun can hide behind the clouds for days. Another way I recharge is to indulge in some Mom Time away. I live in a house of men, so it’s great when I have a chance to watch a movie from my list, head to the yoga studio or get an impromptu manicure without the boys. I’m thankful to have a very supportive husband who knows that sometimes the best thing for me is to spend a little time away. (And grocery shopping doesn’t count, mamas!)
What would you say to a mother that is embarking on her first business venture?
You don’t have to do this alone. Look for a mentor or someone you can at least bounce ideas off. Get to know someone who has been where you’ve been and knows the ropes.
Find someone who can encourage you when doubts creep in and celebrate successes. There are numerous virtual mentors on social media who share tips and strategies. (So many that it can be overwhelming.) I encourage you to find someone who you gel with, whose style you like, and who has had some success in the industry. Once you identify other business builders whom you respect, see if they offer any training programs, tools or consultation time.
Watching others peel back the curtain to their business has allowed me to ignore the rest of the “noise” out there. I’m now proud to say that I no longer have “shiny object” syndrome and can focus time on actually building my business instead of just watching everyone else build theirs.
Also, give yourself grace. As with being a mom, no one’s business journey is the same.
I also see that you are an essential oil lover! What is your favorite oil? What are two of your favorite natural products?
My favorite essential oil tends to change with the season, but currently my top three are Bergamot, Lavender and Wild Orange. These three oils are versatile and support a balanced mind, going back to the foundation of a healthy, vibrant life.
My favorite natural product is my homemade granite cleaner. The recipe is so simple and inexpensive to make. I use it in my home every day and save money by not having to purchase brand name granite cleaner by the gallon! If you’d like a copy of my granite cleaner recipe, click over to tanyacoraci.com and enter your email address. (You’ll be sent six of my most popular DIY home cleaning recipes.) Another favorite of mine is doTERRA’s On Guard Natural Whitening Toothpaste. It tastes amazing and I love how fresh it leaves my mouth!
Are there any go-to resources for mom’s building their first business? Do you have any other books, podcasts, or websites that you would recommend?
For those in the network marketing realm, I highly recommend anything Elite Marketing Pro produces. Their trainings on how to use social media to grow your business without annoying your friends and family have been spot on for me. They also offer free coaching sessions with some of their trainings, which is great for accountability and diving deeper into course content. They do a phenomenal job!
I also listen to the Emerge podcast that focuses on sales (something which – let’s face it – is the basis of our businesses but something we tend to avoid). Tasha does a great job of breaking down the sales process and making it simple, not slimy!
Lastly, the book Rich Dad, Poor Dad by Robert Kiyosaki is an informative book that easily introduces readers to the benefits of creating a business for oneself. If you’re dealing with an “itch” of your own but the comfort of a 9-5 job seems like the better way to go, this book may change your mind.
Tanya is a wife and mom to two sport-loving boys in Michigan. As a Women’s Wellness Educator, blogger and mompreneur, she enjoys teaching others self-improvement skills, whether the topic is business and personal development or how to live a healthy life full of presence and passion!
Check out Tanya’s webinar: “Chaos to Calm” http://www.tanyacoraci.com/chaos-to-calm/
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